“This is probably the biggest collaboration of 2018”
Our 360-degree public relations launch strategy focused on leveraging our founders' own social media channels, high-impact brand pieces, and founder-specific opportunities. We landed top-tier placements in traditional print, online, and broadcast media outlets such as The Wall Street Journal, The Los Angeles Times, Men's Health, Women's Wear Daily (WWD), Forbes, and more. Recognizing the importance of podcasts to our consumers, we also secured LeBron James' first ever podcast interview, which was done with Tim Ferris as well as placing Lindsey Vonn on the Rich Roll podcast. Our efforts resulted in over 2.37 billion media impressions for the launch of Ladder.
