Ladder combines the unique perspectives of LeBron James, Cindy Crawford, Arnold Schwarzenegger, and Lindsey Vonn, focusing on a holistic approach to fitness, nutrition, and health. It is committed to shifting the “magic pill” mindset of the health and wellness industry with best-in-class nutritional supplements, original content, and unprecedented access to its four founders and their team of experts. As a direct-to-consumer e-commerce brand with a subscription model, Ladder focuses on long-term investment in helping people achieve their best lives with solutions based on your personalized health and wellness plan.
“We wanted to build something that’s more than just a health and fitness brand. We wanted to create a lifestyle - not just for athletes, but for everyone.”
As the first employee and Chief Marketing officer, I was tasked with building and delivering Ladder to market. We stayed true to our founders’ vision for creating something that could stand on its own and have as lasting of an impact on the world as their combined careers.
Ladder launched November 27, 2018.
