Ladder is a brand committed to shifting the “magic pill” mindset of the health and wellness industry with best-in-class nutritional supplements, original content, and unprecedented access to our four founders and their team of experts. Ladder’s Life is a Workout approach combines the unique perspectives of LeBron James, Cindy Crawford, Arnold Schwarzenegger, and Lindsey Vonn focusing on a holistic approach to fitness, nutrition, and health.

As the first hire for the brand and Chief Marketing Officer, I helped launch the rapidly growing DTC nutrition supplement brand that engages consumers with content, community, and personalized product offerings, bringing a level of simplicity and accessibility that is unprecedented in the health and wellness industry. 

PRODUCT

We invested more than 2 years researching and developing 4 products that would meet the demands of professional athletes and Olympians while also supporting everyday lifestyles. All products are NSF Certified for Sport®, which means our labels are verified as accurate, the products are free from toxins and contaminants, and there are no banned substances.

Products: Whey Protein | Plant Protein | Greens | Energy

PRESS

VIDEOS

EDITORIAL CONTENT

THERE IS NO MAGIC PILL CAMPAIGN

In order to change the conversation surrounding the health and wellness industry, we embarked on a pre-launch stealth campaign utilizing our brand messaging “There is no magic pill”

Activations